good matter is a human-led, not-for-profit think tank that leverages breakthrough research, insight mining, and contagious communications to spark conscious consumption – for our environment, our community, and our well being.
Our mission is simple: to spark meaningful change, we need to make good matter for planet, people, and profit.
We’re currently working on several exciting initiatives that we can’t wait to share with you. In the meantime, please follow our newsletter that shares the stories of people, products and places who are making good matter.
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Our Origin Story…
We grew up in the age of consumption, influenced by television and print ads, and later digital advertising. We went on to spend most of our professional lives helping large businesses and famous brands curate their story to sell more “stuff.” In short, we helped define consumerism.
Over the past few years, we began to question the role that “stuff” has played in our daily lives. Did more clutter, more debt, more vanity, more isolation all make us happier or more secure?
As seasoned consumer marketers, we wondered if consumerism could play a role in creating a better world? We decided to leverage our deep understanding of consumer behaviour, and our skill for succinct and salient storytelling – but for good.
After exploring this shared vision for a few years, we launched The Good Matter Company as a not-for-profit during the pandemic. At the time, we didn’t know exactly what it would become, but we knew it needed to exist. This periodic newsletter will be a place for us to share dispatches from the front line of…Good. Because, when you Make Good Matter, the resiliency and compassion of the human race proudly marches on.